The Photography Business Academy™ is your all-in-one resource for building a thriving photography business - from the ground up. This program walks you through everything from branding and marketing to finances, sales, and systems. Whether you're just starting out or looking to scale, this is the blueprint to create a business that actually supports your life - not the other way around.

Individual Courses + Support

Buying individual courses is only recommended if you are confident in your knowledge on other topics or if you just want to just get started learning with us. 

Each course is intentionally designed to work with knowledge of others.

Course purchases provide you with access to that courses contents including lifetime access to videos, resources and community area. Every purchase includes access to our Business Fundamentals course, too. 

If you are unsure what course is right for you, schedule a free Course Discovery Call. 

The Photography Business Academy - Branding

• A deep-dive course designed to help photographers uncover their unique strengths and craft a brand that truly connects with their ideal clients.

• Built around Shoot and Thrive’s proprietary Client Persona Summary System - a unique approach you won’t find anywhere else.

• Covers everything from identifying your dream clients, defining your voice, standing out from competition, and shaping your visual identity by creating a brand story that builds trust and loyalty.

• Includes guided exercises, worksheets, and examples that help you transform surface-level branding into a holistic identity that drives bookings.

• Helps photographers cut through the noise of a saturated market, differentiate themselves authentically, and build a brand that books clients who value their work - not just their prices.

Learn more about the Branding Course here. 

The Photography Business Academy - Websites

• A step-by-step course to help photographers design, write, and optimize a website that turns curious visitors into excited inquiries.

• Built with photographers in mind - no coding required, just proven strategies to showcase your work and connect with the right clients. Teachings apply universally to any website platform (Showit, Wordpress, Squarespace, Pixieset, etc.). 

• Covers everything from homepage strategy and copywriting to portfolio curation, SEO foundations, and calls-to-action that drive bookings.

• Includes website layout templates, copywriting frameworks, and real-world examples to make building (or rebuilding) your site simple and effective.

• Helps photographers transform their website from a digital gallery into a powerful sales tool that reflects their brand, earns trust, and generates leads consistently.

Learn more about the Websites Course here. 

The Photography Business Academy - SEO and Blogging

• A practical course that teaches photographers how to rank higher on Google and use blogging to consistently attract qualified leads.

• Built to demystify SEO - breaking it down into clear, actionable steps tailored for photography websites.

• Covers everything from keyword research and on-page optimization to blog strategy, content planning, and link-building essentials.

• Includes SEO checklists, blogging templates, and real-world examples to help you implement changes quickly and see results over time.

• Helps photographers move beyond word-of-mouth referrals by building long-term visibility online, driving steady inquiries, and establishing authority in their niche.

Learn more about the SEO and Blogging Course here. 

The Photography Business Academy - Financial Management

• A clear, no-fluff course that helps photographers take control of their money, price confidently, and build a profitable business.

• Designed specifically for creative entrepreneurs - simple systems and strategies that work without needing an accounting degree.

• Covers everything from pricing your services and tracking expenses to managing taxes, forecasting income, and planning for growth.

• Includes customizable spreadsheets, pricing calculators, and financial workflows so you can put systems in place immediately.

• Helps photographers eliminate financial stress, increase profit margins (in both time and money!), and create a money plan that supports both their business and personal goals.

Learn more about the Financial Management Course here. 

The Photography Business Academy - Client Experience

• A transformative course that helps photographers create a seamless, memorable client journey from first inquiry to final delivery (and beyond!).

• Designed to turn happy clients into raving fans who refer, rebook, and become long-term advocates for your brand.

• Covers everything from inquiry responses and onboarding to communication systems, timelines, and thoughtful touches that elevate the client journey.

• Includes email templates, workflow checklists, and real-world examples to help you craft an experience that feels effortless but leaves a lasting impact.

• Helps photographers stand out in a crowded market by building trust, loyalty, and word-of-mouth referrals - so bookings feel easier and more aligned.

Learn more about the Client Experience Course here. 

The Photography Business Academy - Marketing

• A strategy-first course that helps photographers create a marketing plan that actually works - no more random posts or wasted effort.

• Built to teach timeless marketing principles so you can adapt to any platform or trend with confidence.

• Covers everything from building a marketing funnel and identifying your best channels to creating content strategies, running promotions, and measuring results.

• Includes customizable marketing plans, funnel templates, and examples of real-world strategies photographers are using successfully.

• Helps photographers stop guessing, start marketing with intention, and consistently attract leads that turn into paying clients.

Learn more about the Marketing Course here. 

The Photography Business Academy - Sales

• A confidence-building course that helps photographers book clients without feeling pushy or “salesy.”

• Built to show you how to sell with authenticity by focusing on connection, value, and clear processes.

• Covers everything from inquiry responses and consultations to overcoming objections, presenting pricing, and closing the booking.

• Includes sales scripts, pricing presentation templates, and proven follow-up workflows to help you turn inquiries into paying clients.

• Helps photographers increase conversion rates, charge what they’re worth, and book clients who are genuinely excited to work with them.

Learn more about the Sales Course here. 

The Photography Business Academy - Systems

• A streamlining course that helps photographers organize their business so it runs smoothly behind the scenes.

• Built to save time, reduce overwhelm, and make your business scalable - whether you’re solo or growing a team.

• Covers everything from workflows and automation to project management, outsourcing, and scaling with support.

• Includes workflow templates, automation setups, and examples of real-world systems photographers use to reclaim their time.

• Helps photographers create order out of chaos, so their business works for them - freeing up more energy for creativity, clients, and life outside of work.

Learn more about the Systems & Processes Course here.